Coca Cola commercial II

I will translate first if you don’t understand Chinese:

Liu Xiang’s mother: “Ho this is my little kid! Are you arrived?”

Liu Xiang: “I am in Paris”

His mother: “Will you come back for New Year?”

In the restaurant with the two little babies

He says: “why are you here?”

They answer: “we came to bring you back home to celebrate the New Year »

Then we can see him at home…

The little babies say « Come! Come! ».

He answers: « I am coming ».

His mother, happy to see him « My son, you came back ».

He answers: « There is nothing better than coming back home and be with my family ».

At the end we have the slogan: «drinking a bottle of Coca Cola is your one ticket flight home».

 

In this commercial we can see famous athlete Liu Xiang in Paris. As a matter of fact Paris is very important in this advertisement because with London and New York this is one of Chinese’ favorite city. In addition there are very important values like family in this commercial, and during Chinese New Year this is very important to spend time with your family, this is the reason why the famous American brand makes him dream and allows him to be closer to his family. We can also note that the tow babies are a tradition for good-luck because people use to stick them on their door during the Chinese New Year. We can suppose that Coca Cola makes him lucky because the tow babies bring him quickly at home. In this commercial we can see that everybody is happy with Coca Cola and we have a slogan at the end of the advertisement: «drinking a bottle of Coca Cola is your one ticket flight home».

 

Coca Cola commercial

In this commercial the famous American brand shows us by a very smart way how her product can be useful…The youth people are both well known singers in China and dialogues are not really difficult to understand: “hallo” and “this is for you”.

We can see the power of attraction of the product in this commercial as it brings them together in happiness at the end of the commercial.

Chinese consumers’ favorite brands

Here’s an example of famous western brands well known in China. As we can see most of them are American brands.

One more time, Mc Donald the famous American brand is an enormous success in China. And it was not easy for them because they had to change a part of their menus in order to take care of the specific demand of Chinese market, for example adding very spicy food to their menus. But there is another very well developed and more famous fast food brand in China that is very competitive: KFC. The reason why Mc Donald is not first in Chinese consumers’ choice is that KFC menus are completely adapted and created for this market.