Street Marketing

Street marketing is a very useful and developed way to advertise products as every one can see it.

On the first picture we can see a stage and stands made by a Chinese brand in front of a shopping mall. Because of the weather, this type of advertising campaign is very popular and with the low paid working force it doesn’t represent an enormous cost for companies. It allows brands to be better known on the market because they leave the shelves of supermarkets where there are thousands of other products.

On the second picture we can see tow young people dressed in ancient clothing, representing History of China.

They are just in front of a shop in order to attract people’s attention and by the way encourage them to enter in the store.

The great malls of China

With its rapid economic development China has become a new paradise for shoppers as it holds the largest shopping malls in the world.

There are about fifteen years very modern shopping malls have mushroomed in China, to the point where shopping malls in China are the world’s largest, ahead of the United States.

This is the reason why mall watchers have predicted that within the next few years, seven of the ten largest shopping malls in the world will be in China alone.

People can spend all day in shopping malls, they can find every thing they need and like. If most people do not have enough money to go in such shops, do not make mistakes there are more and more rich people who can afford to buy in these stores.

As there are a lot of floors, six or seven minimum, often at the entrance in the ground floor, some young people will encourage you to get into the upper floors, giving you leaflet, that offer you a gift to withdraw at a specific store, such as a drink, a  pearl or something like that.