Entries Tagged 'Marketing Methods' ↓

If you have never heard about “WOM” marketing you should click on this link

The article shows the real influence of “WOM” on Chinese consumer’s choices.

What about you? Are you influenced by “WOM”?

Street marketing is a very useful and developed way to advertise products as every one can see it.

On the first picture we can see a stage and stands made by a Chinese brand in front of a shopping mall. Because of the weather, this type of advertising campaign is very popular and with the low paid working force it doesn’t represent an enormous cost for companies. It allows brands to be better known on the market because they leave the shelves of supermarkets where there are thousands of other products.

On the second picture we can see tow young people dressed in ancient clothing, representing History of China.

They are just in front of a shop in order to attract people’s attention and by the way encourage them to enter in the store.