Chinese consumers’ favorite brands

Here’s an example of famous western brands well known in China. As we can see most of them are American brands.

One more time, Mc Donald the famous American brand is an enormous success in China. And it was not easy for them because they had to change a part of their menus in order to take care of the specific demand of Chinese market, for example adding very spicy food to their menus. But there is another very well developed and more famous fast food brand in China that is very competitive: KFC. The reason why Mc Donald is not first in Chinese consumers’ choice is that KFC menus are completely adapted and created for this market.