Introduction

As a very controversial country, People’s Republic of China does not remain anyone indifferent. This year is certainly the Chinese year because every day we can hear from this country in the Medias, for various reasons. This summer, during the Olympic Games they have been able to show to the rest of the world their power and diversity.

I really appreciate this country and I have been there this summer holidays. This is one of the reasons why I have decided to create this blog regarding marketing in China, and especially advertising in China.

The other reason why I have created this blog is that a lot of things are said about China in the Medias. Actually what do people know about China? Is it a country where everyone pollutes, is poor, eats dogs and can’t criticize? Of course the answer is no, but some of us do think so and we can see that we don’t really speak about Chinese residents habits and particularly about Chinese customers.

As a different country, with various cultures, Chinese customers’ wants and needs are not the same as the ours and companies marketing plans for example have to be adapted to this specific environment. As a matter of fact, I will try to show in this blog different means that companies use in China to promote and advertise their products.